Analytics

Track sequence performance, deliverability, and outreach results.

The Analytics page gives you a complete view of your outreach performance across all channels.

Overview tab

The overview shows high-level metrics:

• Emails sent — total emails delivered
• Open rate — percentage of emails opened (via tracking pixel)
• Reply rate — percentage that received a reply
• Bounce rate — percentage that bounced
• LinkedIn actions — total LinkedIn actions executed

Sequences tab

Drill into per-sequence performance. See which sequences are driving the most replies and which steps have the highest drop-off.

Channels tab

Compare performance across email and LinkedIn. See which channel produces better engagement for your audience.

A/B tests tab

View results for all active A/B tests across your sequences. Compare open rates and reply rates between variants to pick winners.

Deliverability tab

Monitor your sending reputation:

• Domain health (SPF, DKIM, DMARC status)
• Bounce rates over time
• Spam complaint rates

If your bounce rate exceeds 5%, pause sending and clean your contact list. High bounce rates damage your domain reputation.

CRM sync tab

If you’ve connected a CRM (HubSpot), view sync status and any errors.